HubHorizon is a CRM health analysis tool for HubSpot. It connects to your portal via OAuth, analyzes your properties, data quality, and process alignment, and gives you composite health scores, AI readiness assessments, and prioritized recommendations. Think of it as an independent audit of your HubSpot setup.

RevOps teams who want to measure and improve their CRM health. HubSpot partners who audit client portals. And anyone managing a HubSpot portal who wants to know what to fix first. It works on every HubSpot tier, from Free to Enterprise.

Is my HubSpot data safe?

Yes. We use OAuth 2.0 for authentication — we never see or store your HubSpot password. We read your property configurations for analysis. Write access is only used for optional property management features (like pushing templates), and every write operation is auditable with rollback support. You can revoke access anytime from your HubSpot settings.

What data do you access?

We access property definitions, object schemas, and metadata about your CRM structure. We do not access individual contact records, emails, or sensitive customer data. Our analysis focuses on your CRM configuration, not your customer information.

Are you GDPR compliant?

Yes. All data is hosted on Hetzner Cloud in Finland (EU). AI processing runs through Mistral AI in Paris, France. We have zero US subprocessors. We provide full data export and deletion capabilities, and a Data Processing Agreement (DPA) is available on request. You can delete your account and all associated data at any time.

What do I get for free?

You get a free preview of your health scores after connecting your portal. This shows you your overall health score and key metrics. To unlock the full analysis with detailed recommendations, export capabilities, and monthly refreshes, you upgrade to an annual plan starting at €199/year.

Is this a subscription?

Yes. Individual portal plans are billed annually (€199/year for Premium, €399/year for Pro) and include unlimited monthly refreshes. You can cancel anytime — your access continues until the end of your billing period. HubSpot Partners have annual subscription options for multiple portals.

We offer a free preview so you can evaluate the full analysis before purchasing. Because you can thoroughly assess the product before paying, we don't offer refunds after purchase. If you have concerns, contact us — we're committed to making HubHorizon valuable for your team.

Which HubSpot plans do you support?

HubHorizon works with all HubSpot plans — Free, Starter, Professional, and Enterprise. Some advanced scores (like methodology tracking) may show limited data on Free plans due to available features, but core health analysis works on any plan.

How long does the analysis take?

Initial analysis typically completes in 1-3 minutes, depending on the size of your portal. Larger portals with hundreds of custom properties may take slightly longer. You will see a progress indicator while we analyze.

Will this affect my HubSpot performance?

No. We use HubSpot's official APIs with rate limiting built in. Analysis uses read-only access and has no impact on your portal performance or your users' experience.

Can I disconnect HubHorizon?

Yes, anytime. Go to your HubSpot settings → Integrations → Connected Apps and revoke access. You can also delete your HubHorizon account entirely, which removes all stored data.

How is my health score calculated?

It's a 0-100 composite of property hygiene, data completeness, naming conventions, duplicate detection, and association quality. Higher = better-maintained portal. It recalculates each time you run an analysis.

How often should I run an analysis?

Monthly, or after big changes (new integrations, bulk imports, lots of new properties). There's a rate limit of 3 analyses per hour per portal.

What causes a low health score?

The usual suspects: duplicate properties, vague or inconsistent names, missing descriptions, unused 'zombie' properties (untouched for 12+ months), and free-text fields where dropdowns would work better.

Will this modify my HubSpot data?

By default, HubHorizon only reads your property schemas. With paid plans, you can also create, update, and delete properties — but every write requires you to click confirm, gets logged to an audit trail with before/after snapshots, and can be previewed in dry-run mode first.

What HubSpot permissions does it need?

Read access to property schemas and a sample of records (up to 1,000 per object type) for Contacts, Companies, Deals, and Tickets. Record data is processed in memory to compute fill rates — it's not stored. Property write features need schema write access.

Can I share access with my team?

Yes. Invite team members as Viewers (see results), Editors (run analyses, manage properties), or Owners (full admin). HubSpot users sync automatically — Superadmins become Editors, others become Viewers.

What is the AI Readiness Score?

It checks whether your CRM data is clean enough for AI tools like Breeze, MCP Servers, and custom LLM applications. Six components: Data Completeness (25%), Consistency (20%), Association Integrity (20%), Activity Depth (15%), Governance (10%), and Compliance (10%). The AI Feature Readiness Matrix maps your data to 9 AI use cases and flags which fields are blocking each one.

What are the advanced readiness scores?

Scores that go deeper than overall health: CRM Adoption (team usage, real owner data), RevOps Maturity (process sophistication), NRR Readiness (revenue retention tracking), Churn Risk (engagement + data quality + pipeline signals), GTM Motion (go-to-market alignment), PLG/CLG Readiness, SPICED alignment, Forecasting Readiness, and Validation Coverage.

How do annotations work?

Add notes to any recommendation, duplicate group, or issue. Cmd/Ctrl + Shift + N to annotate, Cmd/Ctrl + Shift + P to jump between annotated items. Export all annotations as CSV or Markdown.

What's the referral program?

Share your referral code. When someone makes a purchase, you earn €20 credit (or 10% for partner subscriptions). Credits apply to future purchases.

How do I disconnect my portal?

In HubSpot: Settings > Integrations > Connected Apps > revoke HubHorizon. Access is removed immediately.

What HubSpot tiers are supported?

All of them — Free, Starter, Professional, Enterprise. Recommendations are filtered to your tier, so you only see suggestions you can actually act on.

What's in the Diagnostics tab?

Seven sections: Core Health, Data Quality, Properties, AI Readiness, GTM & Customers, Workflows, and Sensitive Data. Arrow keys to navigate, or press 1-7 to jump directly. Click any score card to open a side panel with the full breakdown.

How do Issues and Recommendations work?

Issues tab shows problems across 6 categories (Duplicates, Property Hygiene, Data Integrity, Relationships, Pipeline, Governance). Some have one-click fixes right there. For bigger changes, click 'Fix in Recommendations'. The Recommendations tab has 4 views: Focus (top priorities), All Actions (filterable list), Property Library (330+ templates), and Activity (your open work).

Can I delete or rename properties from HubHorizon?

Yes, with paid plans and HubSpot write permissions. The Property Library shows usage scores and safety indicators for each property. Every change goes through a confirm dialog, and everything is logged.

What are Usage Score and Deletion Safety?

Usage Score (0-100) combines 7 signals: fill rate, form usage, calculated field status, identity field status, recency, HubSpot-defined status, and dependency count. Deletion Safety shows risk: Safe (no dependencies), Caution (form field or HubSpot-defined), or Danger (has dependencies or is identity field).

How do I compare duplicate properties?

In Issues > Duplicates, click 'Compare' on any group. You'll see fill rate, usage score, safety badge, field type, and options side-by-side. The highest-usage property is marked as 'Recommended to keep'. Click 'Fix in Recommendations' to plan the consolidation.

Where are Benchmarks and Audit Trail?

Benchmarks are in the Overview tab. Property audit features (governance, dependency graph, change history) are in the Properties tab. All 7 Diagnostics tabs are visible — no hidden menus.

How does team collaboration work?

Expand any recommendation to access Discussion (threaded conversations) and Assignment (assign to a team member with a due date). Both require team membership on the portal.

What's included in the Free tier?

Overview tab with your health score, quick wins, key metrics, and the Trends tab for score history. Unlimited analyses and team invites. Diagnostics, Issues, and Recommendations require Premium.

What do paid tiers add?

Premium (€199/year): Diagnostics, Issues, Recommendations (Focus, All Actions, Property Library, Activity), PDF/CSV exports, property sets. Pro (€399/year): adds RevOps hub with 44 operational dashboards and priority support. Partner plans: €599-2,999/year for 10-100 portals with multi-portal dashboard.

How is my data protected?

TLS 1.2+ in transit, AES-256 at rest. GDPR compliant, everything hosted in the EU (Finland). Individual records are processed in memory to compute statistics — only aggregate scores and property metadata are stored. Full details on our Security page, Privacy Policy, and DPA.

Can I see exactly what data you access?

Yes. We read property schemas (definitions, types, options) and sample up to 1,000 records per object type for Contacts, Companies, Deals, and Tickets. Record data is processed transiently for fill rates and quality scores — not stored. We don't access email content or marketing data.

What are the four data quality dimensions?

Completeness (are fields filled?), Validity (do values match expected formats?), Consistency (do linked records agree?), and Timeliness (have records been updated recently?). Each is scored 0-100 and weighted per object type.

What are critical field benchmarks?

Industry-standard fill-rate targets for important fields. Example: 95% of contacts should have email, 80% of deals should have an amount. HubHorizon compares your actual rates against these and flags gaps as warning chips on object health cards.

How quickly can I get support?

Standard: 24-hour response via email (support@hubhorizon.io). Pro and Partner tiers: 4-hour response during business hours.

What is the Focus view?

The default view in Recommendations. It groups work into three buckets: Fix Now (critical), Quick Wins (fast impact), and Needs Attention (trending wrong). Click any item for context and action buttons.

What is the Activity Hub?

The Activity tab in Recommendations. Shows your in-progress items, flagged reviews, overdue deferrals, and team mentions — one place to check what's on your plate.

Where are AI-powered property suggestions?

In Recommendations > Property Library. AI generates naming improvements and descriptions. Duplicate detection uses 7 weighted signals including description matching. You can batch-export results to CSV.

What is the Schema Governance Console?

In Issues > Governance: a sortable table of all properties with a composite governance score (fill rate 40%, description coverage 15%, naming compliance 15%, validation rules 15%, form coverage 15%). Properties below 50 are flagged. Sort by any column to find the weakest properties first.

Can I take bulk actions on recommendations?

Yes. In Recommendations > All Actions, select multiple items with checkboxes, then apply, dismiss, or defer them in one batch.

How accurate are the Diagnostics scores?

Scores use real portal data — associations, activities, team adoption (via Owners API), churn risk, property usage. Where real data isn't available (e.g., automation coverage on Free/Starter), scores are marked 'Estimated' with an explanation. Workflow analysis shows a banner when using sample data.

Help Center

Getting Started

Step-by-step instructions to get up and running.

Step 1

Create your account

Takes under a minute. No credit card needed.

1Go to hubhorizon.io and click "Get Started Free"
2Sign up with your email (or sign in if you already have an account)
3You'll land on your Dashboard — your home base for all connected portals

Step 2

Connect your HubSpot portal

HubHorizon connects via OAuth — we never see your HubSpot password.

1From your Dashboard, click "Connect HubSpot Portal"
2Authorize the requested permissions in HubSpot (read access to property schemas and a record sample)
3Once connected, your portal appears on the Dashboard
4If you only have one portal, you'll be taken straight to it

Step 3

Run your first analysis

First analysis takes 1-3 minutes. Subsequent runs are faster thanks to phase caching.

1Click on your portal from the Dashboard (auto-redirect if it's your only one)
2The analysis runs automatically on first visit — watch the progress indicator
3You'll land on the Overview tab with your health gauge, key metrics, and quick wins
4Results are cached for 5 minutes — switching tabs won't trigger a reload

Step 4

Understand your results

Start with the big picture, then drill down.

1Overview tab: overall Health Score, critical issue count, and top quick wins
2Diagnostics tab: 7 sections covering Core Health, Data Quality, Properties, AI Readiness, GTM, Workflows, and Sensitive Data
3Issues tab: diagnostic findings across 6 categories — some have one-click fixes
4Click any score card to expand or open in a side drawer for details

Step 5

Take action

Turn findings into actual improvements.

1Recommendations tab opens to Focus view — your top priorities in one place
2Some issues offer quick-fix buttons (validation rules, association labels) right in the Issues tab
3Use Property Library to review, approve, and push recommended properties to HubSpot
4Assign recommendations to team members and track progress in the Activity tab