The Tool I Wished I Had
After 20+ years in B2B SaaS—spanning Revenue Operations team roles, multiple software implementations, and years of hands-on HubSpot experience—I kept seeing the same problem: CRM debt that nobody could see until it broke something important.
Property sprawl. Inconsistent data. Fields nobody remembers creating. I've felt these pains firsthand, across dozens of organisations and countless migrations.
HubHorizon started as a RevOps consultancy in 2020, helping Nordic and European startups get more from HubSpot. But auditing portals manually doesn't scale. So I built the tool I wished I'd had from day one.
And because data protection matters, especially in Europe, it runs entirely on EU infrastructure — hosted in Finland, processed in France, zero US subprocessors.

Peter Sterkenburg
Vaasa, Finland
Founder of HubHorizon. Helping B2B SaaS teams get more from their CRM since 2020. Previously in Revenue Operations, Customer Success, and software implementation roles across multiple high-growth companies.
Certifications
- HubSpot Revenue Operations
- HubSpot Solutions Architecture
- Certified Customer Success Manager
7,000+ RevOps professionals follow along on LinkedIn.
How We Think About CRM Health
Built by a Practitioner
Not theory—real experience from decades in the trenches of B2B SaaS.
Data-Driven Decisions
If you can't measure it, you can't improve it. Every recommendation is backed by data.
Practical Over Perfect
Progress beats perfection. We focus on high-impact fixes, not endless audits.
Need hands-on help beyond the tool?
I still take on select consulting engagements for HubSpot implementations, RevOps strategy, and tech stack optimisation.
Get in touch: peter@hubhorizon.io